Restoring Trust and Reducing ACoS: A Strategic Path to Sustainable Growth
Objective
Rebuild client trust and reduce inefficiencies in advertising by cutting ACoS by over 80%, while maintaining consistent revenue growth and ensuring transparency through actionable strategies.
Approach
To drive these exceptional results, we performed a comprehensive analysis of the client’s advertising performance and business strategy. Our multi-step approach targeted the key areas needed to reduce inefficiencies and maximize growth potential:
Account Audit & Scorecard Creation
Through meticulous analysis and optimization, we identified and targeted high-performing keywords that aligned with the client’s goals. Leveraging advanced tools like Brand Analytics and Helium10, we refined our approach to focus on the most profitable opportunities. This strategy not only reduced inefficiencies but also strengthened the brand’s presence across key search terms, driving impactful results and securing market leadership.
Category & Competitor Research
We spent significant time analyzing the category and the client’s competitors. By doing so, we identified key market dynamics and trends that were crucial for the brand’s success but had been missed by the previous agency.
Strategic Plan Development
Based on the findings, we devised a straightforward, yet powerful, strategy that included optimized keywords, targeted ads, and an improved bidding system. We set realistic milestones and a reasonable timeline to get them back on track.
ACoS Optimization
In just 60 days, we transformed the client’s advertising performance by optimizing ad spend. By prioritizing high-return keywords, honing in on relevant audience segments, and eliminating waste, we achieved remarkable results: a reduction in ACoS from 110% to 30%, all while maintaining consistent revenue levels. In short, the brand was now making money again!
Results
Through meticulous analysis and optimization, we identified and targeted high-performing keywords that aligned with the client’s goals. Leveraging advanced tools like Brand Analytics and Helium10, we refined our approach to focus on the most profitable opportunities. This strategy not only reduced inefficiencies but also strengthened the brand’s presence across key search terms, driving impactful results and securing market leadership.
ACoS reduced by 80%
from 110% to 30%
Maintained consistent revenue without sacrificing growth
Restored client trust with transparent, accountable strategies
Final Thoughts
Trust and strategy were at the heart of this success story. By addressing inefficiencies head-on, we not only reduced ACoS from 110% to 30% but also maintained consistent revenue—a feat that restored the client’s confidence in their growth potential. Transparent scorecard tracking and a focus on high-impact changes made all the difference. If you’re seeking a data-driven partner to transform your results and rebuild trust in your growth strategy, we’re ready to make it happen for you.