In terms of Amazon and eCommerce, good design is the ability to produce a product or image that is helpful, easy to understand, innovative, pleasing to the eye, unobtrusive, honest, and detailed. All whilst aligning with their needs in a way that appeals to them on a personal level. It’s essentially your shot of getting your virtual product into the hands of your ideal customer so that they can make an informed decision about whether they buy it or not.
“You cannot understand good design if you do not understand people.” — Dieter Rams
When you’re selling on Amazon, good design is absolutely key. Your product imagery, A+ content, storefront design and video need to be very well thought out if you want to make consistent sales, whilst being taken seriously by the consumer.
Expectations for shoppers have risen inline with the shift of buying habits in 2020, and it is no longer acceptable to rely on average or basic imagery in order to translate your product’s function and quality into the eye of the buyer’s mind. In such a competitive and image rich marketplace it’s super important to remember that we buy with our eyes when shopping online and we don’t want to give the consumer any reason at all to not buy your product, especially if it is supposed to satisfy their needs.
Make sure you give them every reason to buy! Below are the main things you will need to consider in order to level up your listing.
Product Photography – Before you even consider designing your product images, you need good product photography that has been well thought out and shot to suit the needs of your customer. You must consider all of the angles that are necessary to translate your product into the lives of those who need to buy it.
Product Image Design – These are the most important images you will want to get right on your Amazon listing detail page, as they take your product photography one step further. It’s at this stage that you take those polished shots and transform them into a brand or experience that people will want to be a part of.
A+ Content / A+ Premium Content – Formally known as Enhanced Brand Content (EBC), A+ Content is a way that you can largely enhance your products description and customers’ digital shopping experience by including supporting information about your product or brand in a way that is beautifully captivating.
Storefront Design – It’s like a website except it’s on Amazon, and it’s becoming more and more important for brands who want to create a better customer shopping experience. If you are looking to cross sell your products and avoid being poached by other sellers advertising, then an Amazon Storefront is a must.
Product Video – Okay, so the verdict is out on this one. Video converts, period. It’s an essential way to display and promote your product to the consumer in a way that we are now all accustomed to. Shoppers are way more likely to convert when you have a well thought out product video.
We work with you to create the most impactful and attention grabbing A+ content that is both complementary to your product and brand, and aesthetically pleasing to the shoppers eye.
We also make sure that the layout and text used within the content is fully optimised for better SEO, which can help your rank higher as a result.
This content can be a real game changer.
We work with you to create a series of beautiful graphically designed images that really help explain what your product is, who should buy it and what the customer can expect in terms of it’s experience.
We brief out a look and feel that aligns with your brand so that you will even be able to use these product images across multiple platforms.
However, they will be fully optimised for Amazon.
We work with you to create the most impactful and attention grabbing A+ content that is both complementary to your product and brand, and aesthetically pleasing to the shoppers eye.
We also make sure that the layout and text used within the content is fully optimised for better SEO, which can help your rank higher as a result.
This content can be a real game changer.
We will help you create a beautiful and professional storefront that will help you better promote more of your products on Amazon’s platform.
Our team of will work with you to create a customized storefront that meets your specific needs and branding requirements.
We work with you to create the most impactful and attention grabbing A+ content that is both complementary to your product and brand, and aesthetically pleasing to the shoppers eye.
We also make sure that the layout and text used within the content is fully optimised for better SEO, which can help your rank higher as a result.
This content can be a real game changer.
Enhanced Brand content on our Amazon pages is a very powerful way for us to display our product. We have found that consumers respond overwhelmingly positively to our content, and it has provided a great boost in sales.
– David Friedman from C&A Marketing
